Motiv Sports UK × TRIBE Natural Energy

Partnership
Opportunities 2027

A proposal for TRIBE Natural Energy to become Official Bar Partner across Motiv’s 2027 mass-participation event portfolio — five iconic events, one young and engaged audience, and a fuel brand built to be first in every finisher’s hand.

Etape Caledonia HOKA Hackney Moves Saucony London 10K Saucony Run Shoreditch Half Oxford Half Marathon
0
Participants annually
0
Addressable contacts
0
Flagship 2027 events
0
Total partnership value
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Why TRIBE

A natural-fit fuel partner for Motiv’s runners

TRIBE’s brand, values and product line up squarely with the audience Motiv brings to the start line — making this a partnership that feels native, not bolted on.

01

100% natural, plant-based fuel

Clean-label bars and shakes with no artificial additives — exactly what event finishers want in hand at the line.

02

The UK’s fastest-growing performance brand

Backed by £2.4m in funding and stocked in Waitrose, Tesco, Sainsbury’s, Boots, Asda, Morrisons and Whole Foods.

03

Purpose-built for runners, by runners

Founded off the back of a 1,000-mile community run; TRIBE already runs its own events (Run For Love, Box Hill Ultra, Summer Sessions).

04

Shared social purpose

1p from every bar funds the fight against modern slavery — £2.4m raised to date — a values story that resonates with charity-driven mass-participation audiences.

“Natural Energy.
Nothing Else.”

wearetribe.co
Brand snapshot
100%
Natural ingredients
£2.4m
Raised to fight modern slavery
10g
Plant protein per Focus bar
9
UK grocery listings incl. Waitrose & Tesco

Protein + Focus Flapjack

10g plant protein, 9 focus nutrients, Lion’s Mane and Ginseng for sustained energy and focus.

Wildfarmed Flapjack

The UK’s first flapjack made with regeneratively farmed oats.

Protein Shakes & Superblends

On-the-go recovery fuel across the full TRIBE range.

Know the audience

A young, urban audience that spends

Across our five events, we reach a large, addressable, highly engaged community of active people — one that skews young, splits evenly by gender, and keeps growing year on year.

83,000+
Participants annually
And growing year on year
350,000+
Addressable contacts
Combined event databases across the portfolio
77%
Aged 25–44
A young, urban audience
50:50
Male : female split
Balanced across the portfolio
50%
Add-on attach rate
Portfolio average
25%
First-timers
New to this distance in 2026
25%
Sub-1h40 half marathon
Estimated finish time, 2026 entries
5
Events, 1 portfolio
Running & cycling, across the UK
The 2027 calendar

Five flagship events. One partnership.

From the Scottish Highlands to Central London, TRIBE would be Official Bar Partner across the full spring-to-autumn calendar.

EVENT 01 — CYCLING SPORTIVE
Sun 9 May 2027
Etape Caledonia
Pitlochry, Scotland
The UK’s original closed-road cycling sportive, taking riders on a 40, 55 or 85-mile tour through the Scottish Highlands. Our highest-spending, highest-attaching audience.
5,000
riders
48
Median age
74:26
M : F split
70%
Spend £150+ on event weekend
66%
Add-on attach rate
EVENT 02 — RUNNING FESTIVAL
14–16 May 2027
HOKA Hackney Moves
Hackney Marshes, London
A multi-day fitness festival centred on the flagship HOKA Hackney Half — London’s biggest half marathon and a huge cultural moment at the intersection of running, fitness and culture.
40,000
participants across the weekend
32
Median age
51:49
M : F split
85%
From London
36%
Add-on attach rate
EVENT 03 — CITY 10K
Sun 11 Jul 2027
Saucony London 10K
Piccadilly → Whitehall, London
The capital’s ultimate summer celebration of running, past Big Ben, the London Eye and Trafalgar Square on a completely closed-road route. Highest add-on attach rate in London.
19,000
runners
35
Median age
53:47
M : F split
57%
From London
60%
Add-on attach rate
EVENT 04 — CLOSED-ROAD HALF
Sept 2027 (TBC)
Saucony Run Shoreditch Half
Shoreditch Park, London
London’s newest closed-road half marathon through Shoreditch, Islington, Stoke Newington and De Beauvoir — a near-identical demographic to Hackney Half, at scale, in a brand-new race.
12,500
runners
31
Median age
58:42
M : F split
78%
From London
56%
Add-on attach rate
EVENT 05 — AUTUMN CLASSIC
Oct 2027 (TBC)
Oxford Half Marathon
University Parks, Oxford
Since 2011, a UK autumn running classic through Oxford’s historic streets and university parks — sold out, with £1.5m+ raised for charity in 2025 and Motiv’s widest-reach database.
15,000
runners
35
Median age
51:49
M : F split
13%
From London
50%
Add-on attach rate
Rights & benefits

What partnership unlocks

Two core rights anchor the partnership, backed by a full suite of marketing, channel and on-the-day activation across every 2027 event.

Core rights

Finisher product supply

TRIBE to supply finisher product for all participants, across all five 2027 events — the first fuel in every finisher’s hand.

Official Bar Partner status

TRIBE named and referenced as Official Bar Partner across all event messaging, channels and materials for the 2027 season.

Marketing, channels & activation

Website logo inclusion

TRIBE branded across all event websites.

Email logo inclusion

TRIBE logo featured on all participant email comms.

1–2 dedicated emails

A full solus (OTE) send or dedicated placement within essential comms, per event.

Race day guide

Logo inclusion plus a paid advert in every event’s race day guide.

Start & finish gantries

TRIBE branding on start and finish line gantries at every event.

Collaborative social

One joint social post per event, shared across Motiv and TRIBE channels.

Vendor space

Guaranteed TRIBE activation and sampling space at all five events.

Race entries

90 allocated entries across the portfolio — see breakdown below.

Race entries

Entry allocation across the portfolio

20
Entries
Etape Caledonia
10
Entries
Hackney Moves
20
Entries
Saucony London 10K
20
Entries
Run Shoreditch Half
10
Entries
Oxford Half
90
Total
Across 2027
Investment

2027 partnership investment by event

HOKA Hackney Moves
£25,000
Saucony London 10K
£15,000
Saucony Run Shoreditch Half
£15,000
Oxford Half Marathon
£15,000
Etape Caledonia
£5,000
Total 2027 partnership value
£75,000
across five 2027 flagship events
Let’s talk

Let’s fuel 2027 together

Motiv Sports UK would love to welcome TRIBE Natural Energy as Official Bar Partner across our 2027 event portfolio — fuelling finishers, front and centre, at every race.

01

Confirm scope

Agree events, rights and entry allocation

02

Sign partnership terms

Formalise the 2027 Official Bar Partner agreement

03

Plan activation

Align on finisher product, comms and vendor space